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Training en comunicación - El Método Serrato

– Training en Comunicación

El por qué del media training

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Un proyecto, producto o persona puede ser muy interesante, pero se queda en nada si no se le da visibilidad. Para ello necesitas a los medios de comunicación y a las redes sociales.

En mi veintidós años de vida laboral he estado en los dos lados de la noticia:
– Como comunicadora en medios he tenido que seleccionar noticias interesantes para mis publicaciones, programas de radio o tele.
– Como periodista en departamentos de comunicación de empresas he tenido que “vender” sus informaciones para que fuesen publicadas
– Como actriz he tenido que buscarme la vida para salir en los medios.


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Comunicación
eficaz.
efectiva.
clara.

La comunicación eficaz es el proceso de formar con precisión un mensaje, enviarlo y que sea completamente entendido por los destinatarios. Requiere que las acciones verbales (palabras habladas) y no verbales (lenguaje corporal, los gestos y las acciones) sean coherentes entre sí.

Tanto en el ámbito personal como en el profesional es de vital importancia, pues ayuda a proporcionar objetivos claros, herramientas para lograr esos objetivos y tener un plan de acción concreto a seguir.

Una comunicación clara aporta al interlocutor confianza, seguridad, liderazgo y éxito.


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Gran parte de los problemas de efectividad y sufrimiento que enfrentamos en el mundo actual (de las organizaciones y en la vida personal) está relacionado con incompetencias que presentamos en la forma de conversar y relacionarnos con otro. Muchas personas sufren por su incapacidad de ser escuchados, por su dificultad para reclamar o su dificultad para reconocer el trabajo de otros.

Julio Olalla

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Salir
en los medios.

Hoy en día nadie duda que los medios de comunicación ofrecen una plataforma fantástica de marketing para darte a conocer. Además son un escaparate enorme para que todo el mundo sepa de ti, de tu proyecto y consigas más contratos y ventas.

Si eres emprendedor, empresario, ejecutivo, deportista, trabajas en el mundo del espectáculo…, seas lo que seas, si quieres aprender cómo conseguir llegar a los medios y hacer un marketing directo, rápido y efectivo, este es tu momento.

¿QUÉ VAS A APRENDER?


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  • Conseguir una entrevista
  • Ganar visibilidad
  • Redactar notas de prensa
  • Transmitir quién eres y qué ofreces
  • Enamorar a la audiencia
  • Comunicar lo que vales
  • Enfrentarte y vencer a tus miedos
  • Fluidez, tranquilidad y confianza
  • Empatizar y conectar con la audiencia

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Videos
efectivos.
virales.

¿Por qué utilizar el vídeo para tus acciones de marketing y promoción online?

El Video es, actualmente, la herramienta más efectiva para la promoción y visibilidad de tu empresa, marca o producto, una fórmula más simple, directa y efectiva para generar un flujo automatizado de tráfico web, prospectos y clientes para tu negocio.
¡Por si no lo sabías!

En 2016 los espectadores de vídeo online alcanzarán la cifra de 1,5 billones.
En 2011 la audiencia de habla española creció un 80% en Youtube.
El 75% de los usuarios de internet consumen vídeo online.
Se suben una media de 900 vídeos por minuto en Youtube.
El 60% de los vídeos visionados vienen de clics de alguna Red Social.
6 de 10 usuarios realizan una acción después de ver vídeo online.

¡Vendete!

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